The cartoonist seems delighted. Quite, unperturbed, Junk Joules dons a wide range of mantles –the teacher, the mentor, the historian, the artist, the client, the banker, the target audience…..Soon the delight turns to doubt. Inspiration becomes clouded by quandary. What if people don’t click with the new symbol? Why take the risk when the old symbol did work……

  

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Chapter Five - Land of the Other-Upsparking Inspiration.       

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